Framing Fall 3

Choosing the Optimal Opticals

As autumn ushers in the requisite transition in wardrobe, it’s an ideal moment to consider adding an accessory that is often overlooked: eyewear.

“Frames are one of the first things people see when they look at you,” says Carol Canada, retail operations director for Vision Care Specialists (VCS). Many people like to have a couple of pairs, she says. “Women especially, like to say, ‘Who am I today?’ Do I want to be sassy, or all about business, with black frames?”

The endeavor to pick out new prescription glasses can seem overwhelming. After all, it’s not like a haircut that will quickly grow out; it’s what you’ll be set with for at least the next year.

“We like to talk to (customers) a little bit. We ask, ‘what didn’t you like about your last pair?’ and ‘sre you wanting to go in the same direction?’” Canada says.

Sometimes people are afraid to stretch their wings, she says. “I see you differently than you see yourself. Sometimes we try to break you out of that. Maybe I’d love to see you in this green. It brings out the color of your eyes, for example. It’s fun when people have those ‘Aha’ moments,” says Canada.

“We’re good at explaining ‘why this works and this doesn’t.’ If you’re a bike rider, this will work—this won’t. Or with the kind of light, this will work in Colorado, this won’t,” she explains.

Canada is proud of the deep selections at their six VCS locations’. “Most of the VCS offices carry between 1000-1300 frames,” compared to the average optical store which generally has 500-700 frames.

And not all frames are created equal. “You get what you pay for; there is definitely ‘high-definition vision.’ Like with TV — it’s the same with lenses.”

A common mistake? forgetting to look at sunglasses. “You need that protection, especially in Colorado,” notes Canada.

“We want to make sure we get you into the right product,” Canada says. “It’s that balance between what you’re seeing and what you’re wearing.”